What I want to say is, they are pretty much the same.
Li Kashing is clever, rational, made a lot of money selling Orange. But failed in "3", because he failed to realize that 3G is just an ISP with a mobile premium. He is too greedy. He wants to control the content.
I got my iPhone yesterday, was told of the availability but had not much time to do research on the internet. It turns out that Steve Job is even greedier. He forbids us from using a normal music track as ringtone. He wants us to pay him $2 for every ringtone we use! This may work in US, where consumers are relative generous. But he will fail in Asia and Europe. Even in US many hacks have become available.